Critical Approach on Calvin Klein X Essay Example for Free

Critical Approach on Calvin Klein X Essay To analyse this advertisement campaign, we use the critical approach theory. The first principle of this theory states that, all media messages are constructed. Some information is included, but much is also left out. Questions are not asked. Using this approach, we realize that in the Calvin Klein X ad campaign we chose, we only see images of muscular men but not pictures of scrawny looking men. The question is, does wearing Calvin Klein X make you look muscular and hot? Is CK X the only way to make you look good? The way the X is placed on the men’s bodies brings the attention of the viewers to the body and not the product itself. What does this mean? The Ad is in black and white, is there a reason for this? The second principle of the Critical approach theory states that Media messages are constructed using a creative language with its own rules. The typography of the X used in the campaign looks as if it is 4 arrows combined together, pointing at the product. The background colour of the Ad is white, to not draw the attention of the viewers away from the muscular men wearing the product. The way these models pose will engage the interest of viewers. Hard lighting is used in the Ad to make the models appear very strong. The shot size of the Ad makes the viewers focus on the big X right in the centre of the body. The third principle states that Different people experience the same media message differently. Men will think that wearing CK X will automatically make them look hot and women will think that if their boyfriends wear CK X, it will make them look hot. However, some men might think that this Ad objectifies men into eye candy. This Ad would be more directed to the adults, kids would not be interested in this. Furthermore, parents who are more conservative and people of the older generation, especially in the Asian context will think that this Ad is disgusting. People who are more religious and believe in that not showing your body to the public will not like this either. They would not be interested in the product too. The fourth principle states that the media consists primarily businesses driven by a profit motive. Because of the profit motive, the media will do anything to gain revenue. Thus at times, sensitive topics and images are brought up. This is because it will engage the interest of many people and when they are interested, they will automatically purchase the product. Even if they do not purchase, the â€Å"hot topic† will be spread around through word of mouth, gaining the attention of everyone. The fifth and last principle of the critical approach theory states that the media has embedded values and points of view. The Ad gives the point of view that in order to be hot and muscular, one has to wear CK X. The Ad is as though it is saying that is ok to be open about your body as the men in the Ad are not clothed. Not everyone will agree with this values and point of views and thus, this Ad will not be able to reach out to everyone except to those who are interested.

To Kill a Mockingbird by Harper Lee :: To Kill a Mockingbird Essays

To Kill a Movking Bird Tolerance Comes into Play Tolerance is a good virtue to own, without it there is no way to succeed. To Kill a Mockingbird is a great novel written by Harper Lee. In this book, a great deal of tolerance is shown by Atticus. His tolerance is shown especially in the town, when dealing with his kids and when talking to Aunt Alexandra. The theme of tolerance is shown by Atticus when he is in the town. Many of the town's people give Atticus a hard time because he is defending a black in court and he is white. There is a white person against the black yet Atticus is defending the black person, and that is what makes some people give him a hard time. In a quote from the book: "Your father's no better than the Niger's and trash he works for," said Mrs. Dubose to Scout. People just like Mrs. Dubose talk behind Atticus and also say mean or hateful things about him because he is defending a black. Although they say all this stuff he has enough tolerance and does not fight back nor say mean and/or hateful things towards them. He uses his self-control (tolerance) and lets them talk. He expresses in the book that, people can talk and say but you do not have to do anything about it. Atticus just lets it pass by him. This is one way he shows tolerance in the book. The theme of tolerance is shown by Atticus, when he is dealing with his kids. His two kids, Scout (girl) and Jem (boy), do get into mischief. And when they do he deals with it calmly and rationally. A quote dealing with this particular incident were he is talking to Scout is: "Let's get this clear: you do as Calpurnia tells you, you do as I tell you, and as long as your aunt's in the house you do as she tells you. Understand?" Atticus says this to Scout after she mouthed off at Aunt Alexandra. He calmly and rationally dealt with the situation then moved on. He didn't yell, hit, or argue, just simply stated the obvious. He shows a lot of tolerance when dealing with Scout and her stubborn ways. He does the same with Jem (Jeremy) as well. He treats his kids with respect as if they were adults. He does hot argue he says what he wants and if there is a conflict he walks away from it.

To Kill a Mockingbird Speech

â€Å"Some Negroes lie, some Negroes are immoral, some Negroes are not to be trusted around women – black or white. But this is a truth that applies to the human race and to no particular race of men†. That was a quote by Atticus Finch. Atticus Finch is a man who always tries to do what is right. In the novel ‘To Kill a Mockingbird’ a major theme is racism. An innocent black man is unfairly charged for raping a white girl. Throughout the book we learn about Atticus’ views on racism as well as racism being present in the novel. I feel very strongly about this topic and my views about it are very similar to Atticus’, rather than most of the Maycomb community’s. In ‘To Kill a Mockingbird’ racism has a big impact in the novel. Since the book was based in the 1930’s, the issue of racism was not only present in the book but was relevant at the time in the Southern States of America. In 1930 Negroes had only been free from slavery for 65 years. After these 65 years of being free citizens, most whites still believed they are below them. This isn’t so different in Australia. The Aboriginal Australians were only granted the right to vote, after a referendum was held in 1967. That was around 45 years ago and still some aboriginals still fall victims to racism. The town of Maycomb County is a good example of a community whom a majority of its citizens stereotype people by their skin colour. The difference from Atticus’s views on racism compared to a person like Bob Ewell is completely opposite. Atticus lives in a racist society and doesn’t share these prejudice views. Atticus once said â€Å"You never really know a man until you stand in his shoes and walk around in them†. He teaches his children, Jem and Scout to treat everyone with respect, including their black housekeeper, Calpurnia. He respects people of colour and believes it is his duty to defend Tom Robinson to the best of his ability. Bob Ewell and a majority of Maycomb County do not agree with Atticus’s views. They don’t see Tom as â€Å"Tom†, they see him as a negro. Atticus quotes: â€Å"what was one negro, more or less, among two hundred of ‘em? Read also  How Powerful Do You Find Atticus Finch’s Closing Speech? He wasn’t Tom to them†¦Ã¢â‚¬ . Due to the jury racially discriminating against Negroes, Tom Robinson was pronounced guilty. No matter how much evidence Atticus justified to the court that Tom Robinson was not guilty, the jury would still pick a white person over a Negro. Tom truly believed he had no chance for an appeal and decided to attempt to escape, taking his own chances and being shot. Tom believed that he would fall victim to racial prejudice again and not be judged fairly despite his innocence. Racism caused an innocent man’s death. In my opinion, I don’t see how anyone benefits from being racist and I am so against it. We are all human beings and that doesn’t change because of the colour of your skin. No race is better than the other and it is ignorant to believe that you are above someone else by judging their skin colour. Racism is so unnecessary and I stand with Atticus’s views when It comes to this topic. Atticus’s lack of racial prejudice shows how fair and genuinely good of a person he is. Atticus made an impression on the Maycomb community, a community that in the 1930’s were very racially discriminating against coloured people. Atticus influences the reader to have not judge someone based on their skin colour. The Tom Robinson case was a step towards stopping racism. ‘Atticus finch won’t win, he can’t win, but he’s the only man in these parts who can keep a jury out so long in a case like that. ’, Miss Maudie quotes ‘well, we’re making a step – it’s just a baby step, but it’s a step’. To Kill a Mockingbird Speech English Speech The bildungsroman genre comprises social and psychological maturity of its protagonist. Harper lee's To Kill a Mockingbird and Gwen Harwood's Father and Child poem both are written in bildungsroman genre. The two texts surround the themes of childhood innocence and maturing to reflect upon universal human experiences. Harper Lee's To Kill a Mockingbird focuses on the protagonist, Scout, and how moves from a state of innocence to one of maturity. At the start of the book, Scout is like any other girl; her ideas are simple and childish.Scouts loss of innocence is portrayed in the Tom Robinson's trial. Most adults of the community insist scout is too young to hear about a trial about rape, however scout replies, â€Å"I most certainly am not, I know every word you're saying. † This shows the loss of innocence in Scout and reflects on the universal human experiences surrounding this theme. Similarly, Gwenn Harwood's Father and Child also uses the bildungsroman genre to depict universal human experiences.Harwood utilizes violent and visual imagery in portraying the child murdering the owl to emphasise the loss of innocence. Also the phrase, â€Å"for what I have begun† suggests that the child has lost their innocence and father's trust. The loss of innocence most certainly represents universal human experiences. Furthermore, Harper Lee displays the maturation in Scout from the beginning of the book to the end. At the beginning of the novel, scout is immature and rude.This is shown as scout fights Walter Cunningham for the reason of â€Å"not having his lunch†. When Scout says, â€Å"Who in this town did anything to help Tom Robinson, just who? † she shows signs of maturation in her ability to understand the issue of racism. Towards the end of the novel, though Scout is still a child, her perspectives on life develop onto a near grown up and this replicates the experiences faced by all humans. Gwen Harwood's Father and Child also shows maturation of the persona through the changes in relationships with her father.With many allusions of nature, Harwood constructs a dynamic backdrop which allow you to realise the subtle shifts in the child's personality. The theme of maturation is one which is presented in the bildungsroman genre to reflect on universal human experiences. As we can gather from the texts; To kill a Mockingbird and Father and Child, the use of bildungsroman genre appeals in its ability to capture universal human experiences. The themes of loss of innocence and maturation depict the universal human experiences in the two texts and reflect on this statement.

The Great Emancipator Abraham Lincoln - 894 Words

The Great Emancipator Abraham Lincoln became the president of the United States of America in March of 1861. While he led the country through one of the worst wars in the history of America, he is most known for abolishing slavery through the Emancipation Proclamation, thus giving him the nickname of â€Å"The Great Emancipator.† There are a great amount of debates on whether Lincoln was worthy of this title, one reason being that the Emancipation Declaration was limited and did not abolish slavery, the 13th Amendment abolished slavery, which would come later in January of 1865. As the Civil War was going on, Lincoln needed to gather the Southern states that had seceded, back into the union, and issuing the proclamation was more of a military necessity than it was a humanitarian decision. According to the article â€Å"Abraham Lincoln Biography† published on Bio.com, prior to becoming the 16th president of the United States, Lincoln was a lawyer and a U.S. Representativ e. There are many written artifacts that prove that Lincoln made comments that contradict the view many have come to think of Lincoln in regards to slaves. One being made on August 21, 1858 during one of seven debates with Stephen A. Douglas, who was a U.S. Representative that Lincoln was challenging for his seat: â€Å"I will say here, while upon this subject, that I have no purpose directly or indirectly to interfere with the institution of slavery in the States where it exists. I believe I have no lawful right to doShow MoreRelatedAbraham Lincoln : The Great Emancipator1590 Words   |  7 PagesSarmiento 6 Abraham Lincoln: The Great Emancipator During Abraham Lincoln’s presidency, the United States was divided into North and South, who were at war with one another. Recognizing the nation needed a determined leader to guide them into prosperity, Lincoln devised his plan for success. 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